The recent devices are more overpriced than ever and getting over the limit of what ordinary people are willing to pay for a phone.

I have an iPhone 6s and my wife had a 6 and needed a new phone. We bought a new Xr but it was a small fortune, even though we're both working in IT and having good income. The phone is a brick and I saw lots of slicker Android phones costing half the price and providing a very similar if not better experience.

My next phone is very unlikely to be an iPhone.