This might not be popular, but here goes:
I wonder if knowing that he will have to share this news with his investors is why he came up with that semi-religious cult-like speech about exercising corporate censorship at the ADL not that long ago (https://www.macrumors.com/2018/12/03/tim-cook-adl-keynote-sp...), if that was his way of pandering to an audience in hopes of getting some additional sales...
I might be wrong but it's happened several times before where companies were trying to drum up some support by suddenly being extremely "woke" just before having to come out with some bad news.
I really doubt that “woke” speeches do much to drive sales, but I’d wager his speech to the privacy commissioners had a larger effect than the ADL one.
I might be wrong but it's happened several times before where companies were trying to drum up some support by suddenly being extremely "woke" just before having to come out with some bad news.