>>> Look at huggies diapers, some kids spend a lot longer in diapers than others but generally it’s a short but profitable window.
Diapers are a much more stable market, with predictable values in birth rates that can be used to expand or contract the business as needed. Excess supply can also be stored for an indefinite period of time.
With food and home cooked meals, you never know when someone is going to wake up decide they want to learn to cook. Do they decide to learn to cook when they are 18? When they get married? When they have kids? When they get diagnosed with some diet related health condition? There is too much uncertainty about when someone will enter the target segment for there ever to be a stable market. Excess supply also doesn't store well, it'll go bad before the market can absorb the excess supply ;)
Perishable goods have a very different business model than non-perishable goods ;)
Diapers are a much more stable market, with predictable values in birth rates that can be used to expand or contract the business as needed. Excess supply can also be stored for an indefinite period of time.
With food and home cooked meals, you never know when someone is going to wake up decide they want to learn to cook. Do they decide to learn to cook when they are 18? When they get married? When they have kids? When they get diagnosed with some diet related health condition? There is too much uncertainty about when someone will enter the target segment for there ever to be a stable market. Excess supply also doesn't store well, it'll go bad before the market can absorb the excess supply ;)
Perishable goods have a very different business model than non-perishable goods ;)