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We buy a box that specifically is sourced in our local area. Online grocery shopping solves the 'trip to the store' but doesn't solve meal planning, sourcing local ingredients, managing a shopping list, etc.

Right now, the cost of my box includes all those steps. It also occasionally includes locally sourced meat, fish, dairy, or eggs. I can find information on the farms where those items came from easily.

I value that service enough to pay a small premium for it.



Most of the online grocery delivery shops give you food from local producers, all of them must indicate the origin, at least in uk. For some recipes you can’t have local produce, by definition. Your box doesn’t solve the trip to the store because you still need to buy household stuff, breakfast food and all the other stuff that you use daily that is not sold by blue apron or these kind of services. The premium doesn’t seem small to me given that is 2-3x a grocery store, at least in case of blue apron... I don’t think that there is a huge market for people that don’t want to click a couple times more to add the ingredients for a recipe (or actually just a click if you add it once in a shopping list), that are willing to pay a premium but that still need to go to the grocery store for the normal shopping and do all the cooking.


"This solved a problem for me, and I found it valuable."

"No, you're wrong, it'd didn't solve that problem for you."

Wat? I'm able to evaluate a cost benefit scenario in the context of my own life quite adequately. The stuff we need from the store these days is staples, which we buy rarely in bulk.


I said that I don’t think that there are many people that benefit from this scenario for the reasons that I wrote. If you benefit from it being aware of the alternatives of course you can use it.




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