I use it for as few things as possible and it does them very well. I only want notifications for things that may be immediately relevant (phone call, text msg, calendar event reminders) so when I walk away from my phone I'm not worried about missing something important. It works with Smart Lock on Android so my phone stays unlocked when I'm close and locked when I'm not. Vibrating alarm clock that won't wake the whole house, sleep & exercise tracker without needing to carry my phone. I don't actually "use" it very often, but it is a very passive yet essential part of my routine and keeping myself on track. I am very forgetful and used to have entire weekends pass by where I forget to check my phone unless something reminds me to and the Pebble helps make sure I get only the essential information when I need it without unnecessary interruption. It also shows time and weather at a glance ;)