Yeah but you can't even do that here in the US. (Maybe you can do it in Europe? But I'm skeptical.) I mean, the problem of counterfeits on Amazon is legendary here in the US. And not all of the counterfeits are coming from China. The way you work around that in the US is to get in good with the buyers for the big boys. Say, something like Target. QC at Target will be a lot better than QC at Amazon, and Target will move diligently to quash any counterfeits they find anywhere. Now, of course, that's like winning the lottery. It's just not going to happen for most of us. At the same time though, that's how you get successful in fashion here in the US. On the one hand you make Target or Nordstrom or whoever much richer, on the other, you get rich too.
I've said this before, and I'll say it again. China is the same as the US in this regard. If you're looking to access China to get rich, you're doing it wrong. You'll very likely fail. (Unless you're a six foot plus black guy with a wicked 3 point shot.) You access China to make someone in China rich. You'll experience a good deal more success doing things that way.
This is a very false equivalence. Your fashion specific example doesn't support your broader claim that market access is comparably difficult in US and China. The facts says otherwise pretty starkly.
And even in the context of GP's example, the small/medium Euro businesses are in high demand. That's why the counterfeits are selling to begin with. If you're an in-demand fashion brand, it's not as hard as you describe to get into big retail or open boutiques.
I wasn't talking about the broader market, I was talking about the fashion market.
The fashion market in the US and China are comparably difficult for a US based business to access. That's just reality. I didn't comment on Euro businesses, because I don't know how things work in Europe. But I doubt that you can get into Nordstrom, Target, or what have you as easily as you claim simply because you are European. Maybe you mean it's easy for Euro fashion houses to get into EURO retail outlets. But American outlets are just hard to access for everyone. That's just reality.
Chinese market is hard to access too, again, just reality. (Again, it gets easier for an American if you are a six foot plus black guy with a wicked three point shot who's already famous in China. His success is more a function of popularity than access.)
I've said this before, and I'll say it again. China is the same as the US in this regard. If you're looking to access China to get rich, you're doing it wrong. You'll very likely fail. (Unless you're a six foot plus black guy with a wicked 3 point shot.) You access China to make someone in China rich. You'll experience a good deal more success doing things that way.