a) teaching people a solution to their problem exists (or even letting them know they have a problem)
b) raising brand awareness so when they do go to make a purchase they think of you first
Focusing too much on immediate ROI can miss the bigger picture. No one makes their SEO decisions based on a single FB ad impression. To think you can optimize for that is insanity.
Think about it; do you buy a car by clicking on a banner ad? Am I in the market for a new TV every week? Do people switch email systems every quarter? How likely are people to choose a brand or service they’ve never heard of when they do happen to be in the market?
a) teaching people a solution to their problem exists (or even letting them know they have a problem)
b) raising brand awareness so when they do go to make a purchase they think of you first
Focusing too much on immediate ROI can miss the bigger picture. No one makes their SEO decisions based on a single FB ad impression. To think you can optimize for that is insanity.
Think about it; do you buy a car by clicking on a banner ad? Am I in the market for a new TV every week? Do people switch email systems every quarter? How likely are people to choose a brand or service they’ve never heard of when they do happen to be in the market?