I'll give you the benefit of the doubt and assume you're trying to be helpful but I don't get why this makes it a good name?

What was that ad I heard the other day, hrefs.com or href.com? Ooops!

I'd always (and always do) google an advert rather than trying to remember the exact website anyway. If you search 'href sep' or 'hrefs seo' or even 'aref seo' it always still comes up as the first result for me.