I agree, it makes me think of 4chan. Not the best brand association.

Same here. Additionally it's pretty dumb to use special characters in an actual name, especially one that short. Search for "/e/" on Google and you should get results for everything about the letter e. What does it even mean?

> search for "/e/" on Google

> Leaving apple and Google..

Maybe they want to leave Google entirely. Maybe they are walking their walk and not just talking about it.

It's applicable for any search engine...

This makes their discovery difficult.

Of course, it could be a subtle reference to 4chan's /e/ board (NSFW), which is certainly best visited in private.

Why not something easy to find with a search engine?