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Right now, I'm the reading 'The Tipping Point' by Malcolm Gladwell and the message seems to be very similar to what Alex is saying.

The smallest details can sometime have a surprisingly large impact.

It's not always clear why certain startups are successful and others fall by the wayside, maybe the success or failure of a website just depends on getting the hundreds of little details just right ?

As site developers, we need to think more about the psychological and sociological side of things, we should think of ourselves as community builders not just tool makers.



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