>Bots will be able to function just as easily. If anything one would expect reduced scale would increase the difficulty of handling a very large scale adversary like a state actor. It would only seem to disadvantage smaller players.
FAANG companies are incredibly bad at detecting bots. It’s not how they make money so they don’t invest much in it.
There are companies that specialize in this that are used _everywhere_ behind the scenes and are growing quickly.
You’re not going to see that kind of development in house. You’ll see a new market for protection which actually already exists.
> FAANG companies are incredibly bad at detecting bots. It’s not how they make money
Providing confidence to advertisers that the ads they pay for reach particular humans (which requires providing at least as much confidence that they reach actual humans) is exactly how the F and the G, but not the AAN in between, make money; detecting bots (or, perhaps more precisely, detecting humans and excluding bots) is obviously part of that.
G is somewhat well-known for it's tools for this, including at least one that is widely used by lots of other actors on the web.
>(or, perhaps more precisely, detecting humans and excluding bots) is obviously part of that
Detecting humans is not the same as detecting bots. The algorithms are different, running a simple "negate human" clause isn't how it works. It's well known Facebook has a bot problem and is now working on addressing it.
>G is somewhat well-known for it's tools for this, including at least one that is widely used by lots of other actors on the web.
G's captcha solution is a great freemium service but any sophisticated attacker will spend the time and money to bypass it. If it solved the bot problem the paid services wouldn't exist (they're definitely not cheap). The other issue with G's service is that the automated garbage is still hitting your compute resources. So even if you captcha you're spending money on automated bad traffic.
FAANG companies are incredibly bad at detecting bots. It’s not how they make money so they don’t invest much in it.
There are companies that specialize in this that are used _everywhere_ behind the scenes and are growing quickly.
You’re not going to see that kind of development in house. You’ll see a new market for protection which actually already exists.