Why "Big Brother conspiracy theory"? It sounds like a great tool for them, it wouldn't be the first time a government passes similar laws for that reason. For instance, the law https://www.independent.co.uk/news/uk/politics/election-trol... passed in the UK: without a clear definition of what a troll is, you can easily get rid of your opponent by saying he's an internet troll (and you can probably prove it for just about anybody, everyone has made at least 1 questionable comment, if anything as a kid).
The EU is not the US.
If it was the US I would definitely put lobbying as the only or main reason for passing such a law, but the EU doesn't seem to be as favorable to lobbists (see GMOs, labelling laws), while they seem to love pushing their agenda no matter what nowadays (see attacking other member states like Hungary and Poland), and creating a just-in-case legal framework to better their chances makes very much sense for them, IMHO.
That's what I think, anyway. No one knows, for sure it's not the official explanation that it helps content creators, or they're unbelievably incompetent.
The EU is not the US.
If it was the US I would definitely put lobbying as the only or main reason for passing such a law, but the EU doesn't seem to be as favorable to lobbists (see GMOs, labelling laws), while they seem to love pushing their agenda no matter what nowadays (see attacking other member states like Hungary and Poland), and creating a just-in-case legal framework to better their chances makes very much sense for them, IMHO.
That's what I think, anyway. No one knows, for sure it's not the official explanation that it helps content creators, or they're unbelievably incompetent.