I'm very confused - are you saying that the announcement of experimental ESNI support is an example of companies "attempting to operate outside of the formalized process for internet standards"? If so, I really don't see how that is true - they implemented a draft IETF spec - https://datatracker.ietf.org/doc/draft-ietf-tls-esni/ - If that isn't working with a standards body, I'm not sure what is.