> Users have an incentive to use it, but what incentive do website makers have to join?
I would suggest default layouts chosen/optimized for users. Users would be able to view different forms of content based on the website's suggested format, which is stored by default in the browser. This way, online markets/stores/shops and even ad-systems could be designed such that the user would already be able to view such content in a way that makes them want to click. From a business perspective, this means no more need for client-side analytics, no more browser marketing analysis team, no more front-end web designer, no more need to bother users with invading privacy just to get that key little piece of info. That saves tons of money! Heck - without even sending data to the server, the browser could be designed to bring up content most interesting to the user.
As for ads, these could be presented in an appropriate manner, maybe listed in a sidebar, but in any case, in a way that people would prefer viewing them. I don't think people hate ads, but I do think modern ad techniques suck, and most people would be happy to view ads if presented in the right context and in the right way. Why not let the user pick the how?
(In case you're worried about the lost jobs, those people can shift to the app-side of the web.)
I would suggest default layouts chosen/optimized for users. Users would be able to view different forms of content based on the website's suggested format, which is stored by default in the browser. This way, online markets/stores/shops and even ad-systems could be designed such that the user would already be able to view such content in a way that makes them want to click. From a business perspective, this means no more need for client-side analytics, no more browser marketing analysis team, no more front-end web designer, no more need to bother users with invading privacy just to get that key little piece of info. That saves tons of money! Heck - without even sending data to the server, the browser could be designed to bring up content most interesting to the user.
As for ads, these could be presented in an appropriate manner, maybe listed in a sidebar, but in any case, in a way that people would prefer viewing them. I don't think people hate ads, but I do think modern ad techniques suck, and most people would be happy to view ads if presented in the right context and in the right way. Why not let the user pick the how?
(In case you're worried about the lost jobs, those people can shift to the app-side of the web.)