It's more complex than that. When every page out of given category (e.g. news, shopping) makes the same decisions, you don't have anything to say except not to use them at all. Not read the news (easy) and not participate in discussions your friends have about those news (harder), or not shop on-line (hard), etc. The situation persists because on day-to-day basis, our need to use a particular product or service is greater than our discomfort with it.