I know the following is an unpopular view in the US, but I believe this is where regulation comes into play.
Businesses will take shortcuts to save money because saving money is pure profit. And consumers will generally put their own financial needs above the concerns of the wider planet - because "what difference does one person make?" (a point I often read / hear). So the only alternative is to set mandatory guidelines for which products have to adhere to. Sure that will make products more expensive in the short term (R&D costs) but those prices will come down in the mid to long term and you end up with cheaper hardware to run (than if you just put electricity prices up) plus less energy consumption per device. It's a win-win.
But as I said, this is more of a European opinion than a US one - who tends to favour a lack of corporate regulation.
However I think ultimately there isn't a "correct" approach, just different opinions on the least disruptive.
Regulation another tool in the toolbox, but I don't think it should be the default tool to apply in many cases. It is pretty much the last resort: the market has failed (for any number of reasons) and there are no (dis)incentives that can be applied to alter the situation... so now the government needs to step in and tell the market what to do. This is not without risk as governments often screw this up whether intentionally due to lobbying/other interests or unintentionally as a result of just not understanding how to get the desired outcome. Then there's the reality that regulations tend to take on a life of their own as the regulators build their power bases on top of them.
On the other hand, with anything that consumes energy (whether electric, petroleum, or other), there is a lot of opportunity to influence behavior as there's both an up-front capital cost and an ongoing operational cost involved. Usually, the purchaser is paying directly for the operational cost. As a result, there's a direct path from the price of the consumable to the user of it. In these cases, incentivizing via the pocketbook can work quite well. And if that turns out to not be enough, more incentives can be added on the front-end via credits/taxes on the new/old thing to help shrink the price delta between them. So there's quite a bit that can be done before you get to the point of regulating. It also has the advantage of being easier to fine-tune than regulation.
Businesses will take shortcuts to save money because saving money is pure profit. And consumers will generally put their own financial needs above the concerns of the wider planet - because "what difference does one person make?" (a point I often read / hear). So the only alternative is to set mandatory guidelines for which products have to adhere to. Sure that will make products more expensive in the short term (R&D costs) but those prices will come down in the mid to long term and you end up with cheaper hardware to run (than if you just put electricity prices up) plus less energy consumption per device. It's a win-win.
But as I said, this is more of a European opinion than a US one - who tends to favour a lack of corporate regulation.
However I think ultimately there isn't a "correct" approach, just different opinions on the least disruptive.