People are – I think – getting too hung up on possible "weasel words" in Apple's and Amazon's denials. Think about it for a moment: What good would it do Apple if it turned out that Bloomberg was essentially correct in their reporting, that Apple knew this, but that Apple had worded their denial carefully such that it could be argued that it was not technically untrue by some very narrow and literal reading of it? Would shareholders and the public forgive Apple if that were the case? Would trust in Apple stay intact? Would a judge rule in favour of Apple in case of a law suit? If the answer to all of these questions is no, the consequences for Apple would be the same as if they had lied.