> If I create a Facebook ad for a job application with no other promotion of the opening (including on my company's website) and target it just to men, is that discriminatory?
You make a lot of interesting points and its a difficult problem, for sure, but I think this is a bit of a straw man. Even for company that explicitly intended to discriminate by hiring only men for a position could avoid the vast majority of what you wrote here by posting the position on their company jobs website and just only seriously considering applicants with male names. Trivial, even.
Its also possible that a company could be using gender targeting in advertising specifically to _mitigate_ the tendency for certain roles to have gender-skewed candidates, by targeting women on Facebook for python roles because their applicants through the passive/non-targeted listing sites skew male as an example.
I can't say one way or the other if that's what Uber did, but its impossible to look at the activity on one platform and somehow extrapolate that to the entire company's hiring strategy.
You make a lot of interesting points and its a difficult problem, for sure, but I think this is a bit of a straw man. Even for company that explicitly intended to discriminate by hiring only men for a position could avoid the vast majority of what you wrote here by posting the position on their company jobs website and just only seriously considering applicants with male names. Trivial, even.
Its also possible that a company could be using gender targeting in advertising specifically to _mitigate_ the tendency for certain roles to have gender-skewed candidates, by targeting women on Facebook for python roles because their applicants through the passive/non-targeted listing sites skew male as an example.
I can't say one way or the other if that's what Uber did, but its impossible to look at the activity on one platform and somehow extrapolate that to the entire company's hiring strategy.