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well guess what... the overwhelming majority of uber drivers ARE men - why would you want to waste your ad spend on a non-productive demo?


Because of the law and the EEOC.


Google lets you target male/female demo's and, to my knowledge, always has. Literally every advertiser does this and always has. I am not sure why this article even exists.

    With demographic targeting in Google Ads, you can reach a 
    specific set of potential customers who are likely to be 
    within a particular age range, gender, parental status, 
    or household income. For instance, if you run a fitness 
    studio exclusively for women, demographic targeting could 
    help you avoid showing your ads to men.
https://support.google.com/google-ads/answer/2580383?co=ADWO...




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