Dear user of product 'X' that you've come to depend on for your daily workflow and that you are completely happy with. To serve you better we have decided to kill of 'X' and force you into 'Y' which does some of 'X' but worse and will kill your workflow for the next couple of months, and will give you a lot of extra work to do besides. Of course 'Y' does not look the same - nor does it act the same - as 'X' but we are super excited to have an opportunity to force some change on you, the user, just because we value you so much and we really would never make a change like this as a way to cut costs. Best regards, your ever caring and loving supplier.