I like all of this. As a system it's very cohesive and makes a lot of sense. It's fresh and at least aligns with the new image of Uber which afaik is essentially "we are totally not the old uber". I do wish they would have brought back a logo alongside the logomark. The outgoing 'chinese coin' logo was not doing anything for them but it is clear that the U is important and I think they could have done that justice by using it for more than the 'u-frame'