1. One of the goals with their original rebrand to a logo was to make the brand ...

umeshunni on Sept 12, 2018 | parent | context | favorite | on: Uber Rebrand

1. One of the goals with their original rebrand to a logo was to make the brand more accessible to people in markets that don't use Latin scripts. Looks like this rebrand abandons that goal. 2. Why do another rebrand just two years after the last one? New team, new leader, new OKR?

_mog1 on Sept 13, 2018 [–]

Uber has since then abandoned a lot of those markets that don't use Latin scripts.