Many times, these $200 million companies make their owners far wealthier than even unicorn founders. Because not only are they sometimes fully owned by the founders, but they are making cash flow from day one (gasp!) and paying out healthy distributions from the beginning.
Agreed. There are many business opportunities in "niches" . I met a founder who became a VC after she exited her company that did interior design for office buildings. I think I offended her when I called her 8-9 figure business a niche but I had never even imagined that that need could have possibly existed until she told me.
To be fair, that's a pretty big niche. There are hundreds of thousands if not millions of office buildings out there and they all need someone to design the interiors.
But one thing that's kind of cool about it is that it doesn't scale beyond a certain point. Because it requires legs on the ground, this is the sort of business that isn't winner takes all. Sure you can get large, but there's always going to be room for boutique design firms.
