> I've actually found it relatively difficult to even find good, pure, coconut oil (for a reasonable price).
A general sign that it can be completely avoid without any harm. I think in general anything that's hyped up by celebrities or primarily promoted by specialist retailers can generally be avoided. I suspect most people promoting it have something to gain $$$. Isn't it amazing how few adverts/celebrity endorsements we have for water, bread (I mean even wholemeal, granary, rye, etc), potatoes, apples, tomatoes, etc
We definitely have gotten plenty of hype for bread over the years. Especially "whole grains". Just look at the food pyramid with 11 freaking recommended servings a day of grains... Provided of course by the US department of agriculture.
I believe the pyramid has been modified now, but I have no doubt it contributed to the obesity epidemic. Bread, even whole grains, contain a lot of sugar.
