You can appreciate the willingness to jump and start a business and take it as far as being ready to ship out your product, but I agree this product just seems redundant. It has so many flaws that people have pointed out. Literally the only point the founder made that separated this from the competition was that 'ours tastes better', even though it is way more expensive.

Perhaps I was too dismissive, I wish them the best of luck. Maybe it's actually that delicious.

I'm just surprised to see another food company pop up, it's kind of like the latex mattress boom (Casper, leesa, etc) but those mattresses are ridiculously high margin products.