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> I don't see how the Mac should grow from here

I think they could start selling MacOS as a competitor to Windows. I realise this would limit some of the coolness and designer feel (and quality) you get from mac hardware, but hardware has become a lot more stable in the past decade or so. with their marketing, they could convince consumers to ditch windows and just put MacOS on their PCs for $X/month.



The time to do that would have been during Snow Leopard. At this point, MacOS is a liability, not an asset.




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