"Say “Firefox” and most people think of a web browser on their laptop or phone, period.... from easy screen-shotting and file sharing to innovative ways to access the internet using voice and virtual reality, these tools will help people be more efficient, safer, and in control of their time online."
Translation: They want to overload the Firefox name to the point where it's totally meaningless. The success of the Firefox name is no doubt the reason but this fails to recognize that's not how names work. This direction is exactly the reason why Nintendo called their console "WiiU" and that turned out about as well as this ultimately will.
There is absolutely nothing wrong with Firefox being the name of a single product. The entire underlying premise of this redesign is flawed.
"Firefox is where purpose meets performance."
The marketing direction here could not be less inspiring.
Exactly. This looks like yet another attempt to detach Firefox the Brand from Firefox the Web Browser.
Mozilla has tried this a number of times already, and they fail spectacularly every time. I wish they'd just own the fact that they're making a web browser, and focus on making it the best web browser in the world. Not some generic platform.
Purpose meets performance? WTF? It's so generic, it could be the tagline for any automobile, sportswear, or study aid.
Translation: They want to overload the Firefox name to the point where it's totally meaningless. The success of the Firefox name is no doubt the reason but this fails to recognize that's not how names work. This direction is exactly the reason why Nintendo called their console "WiiU" and that turned out about as well as this ultimately will.
There is absolutely nothing wrong with Firefox being the name of a single product. The entire underlying premise of this redesign is flawed.
"Firefox is where purpose meets performance."
The marketing direction here could not be less inspiring.