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Probably a net-negative business move.

This creates goodwill among vegetarians within the company, who will appreciate being part of this uniquely progressive organization. However, their lives will not actually change very much - they won't have to witness meat at company events, sure, but their travel lives will be the same - they will just order vegetarian, like usual.

This creates ill-will among meat eaters at the company, who will want to eat burgers and pork chops and will not be able to do so on the company expense, like every other company allows. Unlike the vegetarians, they will be reminded of this not only at company events but also every time they get food while traveling, as they have to think through what they are allowed to eat and see all the meat options, knowing that WeWork is the reason they can't have them.

The animosity outweighs the goodwill here by a large margin. Retention will suffer.



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