TechCrunch is neither a traditional news organization nor a tabloid. It really is a blog and practices what I heard Jeff Jarvis call "process journalism":

http://www.huffingtonpost.com/jeff-jarvis/product-v-process-...

Basically he sometimes just throws something out there (eg angelgate) and sees what sticks.

Sometimes he gets stuff right and sometimes he gets stuff wrong.

Like it or not, TechCrunch is important in the startup world. Integrity is important in both the startup world and as a blogger/journalist.