It's worth reading all of these to see how these tricks can be used against you, even if you never use them yourself.
For clear writing I'd recommend Paul Graham's essays (I don't often agree with his ideas, but I think his essay style is gold standard), George Orwell, Carl Sagan, and the first few books by Richard Dawkins.
There's a difference between writing clearly, and using rhetorical and psychological tricks to write persuasively.
For persuasion see books by Cialdini, Bernays (Propaganda), and Schopenhauer's list of stratagems.
http://www.mnei.nl/schopenhauer/38-stratagems.htm
It's worth reading all of these to see how these tricks can be used against you, even if you never use them yourself.
For clear writing I'd recommend Paul Graham's essays (I don't often agree with his ideas, but I think his essay style is gold standard), George Orwell, Carl Sagan, and the first few books by Richard Dawkins.
And it's easy to find tips online.