In the context of the conversation it was pretty clear that many of the early customers already had some kind of relationship with them.
She'd already said how they had signed up early stage web startups at PG's suggestion, which implied a relationship there, and she'd said how many of the investors had ideas on how to use the product.
I see this as normal business. For example, in enterprise software it is not abnormal at all for customers to invest in a startup vendor company so they have some say in the business and some way of guaranteeing they remain around.
She'd already said how they had signed up early stage web startups at PG's suggestion, which implied a relationship there, and she'd said how many of the investors had ideas on how to use the product.
I see this as normal business. For example, in enterprise software it is not abnormal at all for customers to invest in a startup vendor company so they have some say in the business and some way of guaranteeing they remain around.