> The bigger problem is that publishers are loosing control over their advertisers.
I've never understood this. There are a lot of magazines that clearly spend considerable resources making their printed page look exactly how they want. Then when they publish that same content online, they apparently don't care at all about the presentation.
Matthew Butterick's great article Bomb in the Garden makes this point very well. It's from 5 years ago but I think it is more relevant today than ever.
I've never understood this. There are a lot of magazines that clearly spend considerable resources making their printed page look exactly how they want. Then when they publish that same content online, they apparently don't care at all about the presentation.
Matthew Butterick's great article Bomb in the Garden makes this point very well. It's from 5 years ago but I think it is more relevant today than ever.