Can spell it out to somebdy over the phone without resorting to phonetic alphabet?
Do you use numbers in the name - worse do you use them to be cute ?
Do you mix words that sound like letters eg. "see" and "c" in the name ?
Does the name contain a joke/pun/double meaning that only makes sense written down or read outloud?
I rest my case ;)
Good advice otherwise though, another one is make sure that the people in the major markets can pronounce the word in an unambiguous way.
Can spell it out to somebdy over the phone without resorting to phonetic alphabet?
Do you use numbers in the name - worse do you use them to be cute ?
Do you mix words that sound like letters eg. "see" and "c" in the name ?
Does the name contain a joke/pun/double meaning that only makes sense written down or read outloud?