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It seems to be a common theme with projects in big companies: somebody comes up with a good project idea and a catchy name. As it gets resources and management attention, other departments re-brand their long-time toy projects with being a substantial part of the 'catchy-name' project's vision. At some point nobody knows anymore what it was all about. 'SDN', 'Cloud', 'Watson', '.NET' are all examples of this.



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