Correct. It's Gear VR space - I guess the objective is to have a device that sits between the high end (Rift/Vive) space, and the low end (Gear/Cardboard) space.
That said, I can't see high end users adopting downwards - and for low end users, it's not much of a step upwards (still no positional tracking, which is kinda a watershed point for VR experiences), and is an additional device, when they can accomplish largely the same thing with a cellphone and gear VR setup.
I suppose that leaves new adopters as the market, but with a lower entry point than Rift - but it's going to be a watered down experience and could undermine their high end sales too.
Honestly, I'm not sure I understand what the strategy is here.
All those times you've walked into Best Buy, and you've seen the WALL of crappy VR? Well, this will be the undisputed king of all of them.
I'm seriously considering one for airplanes. I'd definitely want to use my noise-cancelling headphones instead, though. "also includes a 3.5mm headphone jack" So that's good.
It'll be lighter than one phone-based ones, too, I bet. Less fidgeting, trying to get your phone in and out. Don't get distracted when you get an IM from your friend, wrecking your view for a minute. Auto-brightness isn't on, messing with you.
And it's a walled garden. Oculus IS the store. That's good for them. So, they may sell these at a loss, and still come out ahead.
The smart move is to buy one and only use the free apps, or the stuff you really, really know you want.
Correct. The Lenovo Mirage will be the first 6DOF mobile headset available outside Asia. (I believe the HTC Focus is already available in certain Asian markets)