a) Apple isn't a tech company, it's a style / aspiration company that sells some bits and bobs that occasionally are high-tech, and b) 3.5mm headphone jacks have been around since the 1950's -- so presumably this was 'old tech' when Apple first came up with the iPod ... and yet ... and yet, they still put this 'old tech' into every device since then, up until the last iteration of their mobile phone. 'Old tech' is a canard.
(I'm not a fan of apple, but) I wouldn't say "Apple isn't a tech company". Even a little. They design their own chips, software, and hardware, and sometimes push the tech industry (independent of whether or not they're subjectively innovative). Their success definitely comes from their marketing and design, but that's practically the norm for tech companies.
Exactly, sometimes I think people forget not everyone owns the latest and greatest of each and every product category.
For example, I finally gave in and bought a Pixel 2, but I've also held onto my '03 Jetta and still use a cassette adapter to play music. I'm used to shuffling cassette adapters between vehicles, so I speak from experience when I say that buying extra adapters or always having one on hand is too much of a hassle and I'll end up stuck with just the radio on occasion.
Even if I were to get a new car with bluetooth, I'd still be hosed in: my SO's car ('06 Rav4), my parents' cars ('99 Wrangler and '02 A6), my best friend's car (Saturn Ion), and my sister's car (older Impreza). In fact, the only car I'm ever in that has bluetooth is my brother-in-law's Mazda. Even solely looking at playing music in the car, I'd still need an adapter the overwhelming majority of the time. Now maybe my circle hangs onto cars longer than average, but I don't think it's too far off the norm.
> Why should a tech company design for old tech?
a) Apple isn't a tech company, it's a style / aspiration company that sells some bits and bobs that occasionally are high-tech, and b) 3.5mm headphone jacks have been around since the 1950's -- so presumably this was 'old tech' when Apple first came up with the iPod ... and yet ... and yet, they still put this 'old tech' into every device since then, up until the last iteration of their mobile phone. 'Old tech' is a canard.