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Critic: "System for Dream Control", i.e., "People are suggestible as they fall asleep."

Fan: "But this is closed-loop. It keeps you in the hypnogogic state."

Critic: 1. Optimize a simple open-loop system using, say, number of repetitions, inter-repetition interval as f(repetition), and amplitude as f(repetition). Use your outcome of choice (e.g. the Alternative Uses Task) and a factorial design to explore the space. 2. Optimize closed-loop system for the same outcome, exploring its parameter space. 3. Randomize 100 people to (1) or (2) 4. t-test on the means 5. Get back to me 6. Even if p(2>1) < 0.05, (2) is still just a fancy example of "people's thoughts are affected by words that they hear."

Dr. Horowitz may be onto something. Let's not get ahead of ourselves with clickbait headlines while we wait and see.




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