https://www.indiegogo.com/projects/light-phone-2-design#/
It's a great distinction, the way you phrased it "utility vs discovery". I think it would be even better for their branding than their current strategy which is pitching 'minimalism'.
https://www.indiegogo.com/projects/light-phone-2-design#/
It's a great distinction, the way you phrased it "utility vs discovery". I think it would be even better for their branding than their current strategy which is pitching 'minimalism'.