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If, as I suspect, they'd be willing to rename ChromeOS to be "just what Android is now" (like how Mac OS9 was succeeded by NeXTStep branded as Mac OSX), then I don't see why they wouldn't also be willing to rebrand the Chrome Web Store as "what the Google Play Store is now." Of course, they'd keep the music, books, etc.; those are just associated by name, not by backend or by team.

But they wouldn't keep the current content of the Play (Software) Store. The fact that every Android store—even including Google's own—are festering pits of malware and phishing attempts, is a sore spot for Google. And, given their "automated analysis first; hiring human analysts never (or only when legally mandated)" service scaling philosophy, they can't exactly fix it with manual curation. But they would dearly love to fix it.

Resetting the Android software catalogue entirely, with a new generation of "apps" consisting of only web-apps and much-more-heavily-containerized native apps (that can no longer do nearly the number of things to the OS that old native apps can do!) allows Google to move toward a more iOS-App-Store-like level of "preventing users from hurting themselves" without much effort on their part, and without the backlash they'd receive if they did so as an end unto itself. (Contrast: the backlash when Microsoft tried that in Windows 8 with an app store containing only Metro apps.)

I expect that the user experience would be that, on Fuchsia-based devices, you'd have to either click into a "More..." link in the CWS-branded-as-Play-Store, or even turn on some setting, to get access to the "legacy" Play Store, once they deprecate it. It'd still be there—goodness knows people would still need certain abandonware things from it, and be mad if it was just gone entirely; and it'd always need to stick around to serve the devices stuck on "old Android"—but it'd be rather out-of-the-way, with the New apps (of which old Chrome Apps from the CWS would likely be considered just as "new" as newly-published Fuchsia apps upon the store's launch) made front and centre.

> Seems more likely they'll allow HTML apps into the Play Store, eventually getting rid of the Web Store entirely.

I would agree if this was Apple we were talking about (who is of a "native apps uber alles" bent) but this is Google. Google want everyone to be making web-apps rather than native apps, because Google can (with enough cleverness repurposed from Chrome's renderer) spider and analyze web-apps, in a way it can't spider and analyze native apps. Android native apps are to Google as those "home-screen HTML5 bookmark apps" are to Apple: something they wish they could take back, because it really doesn't fit their modern business model.



> The fact that every Android store—even including Google's own—are festering pits of malware and phishing attempts, is a sore spot for Google.

Lol, citation needed.




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