>"Will it? I don't see why not. Companies don't care about user privacy."
Except they do care about their associations and brand management:
'At least three companies -- Sonos, Commerzbank (CRZBF) and Mozilla -- have pulled advertisements off Facebook after a data scandal engulfed the social network. Others are asking tough questions.
Unilever, which owns brands including Dove, Lipton, and Ben & Jerry's, issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.
"We cannot continue to prop up a digital supply chain which at times is little better than a swamp in terms of its transparency," said Unilever marketing boss Keith Weed'[1]
...Dove ... issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.
We'll, they're contributing to this [1].
As much as they "hate" the platform, they still love the ad targeting it provides. They all do. Which is probably one of the only reasons these brands even bother.
They just can't help themselves when it comes to being able to push $X towards women only, in their 30's, who have small impressionable children at home, are affluent enough to buy expensive soap, etc, etc, etc.
Except they do care about their associations and brand management:
'At least three companies -- Sonos, Commerzbank (CRZBF) and Mozilla -- have pulled advertisements off Facebook after a data scandal engulfed the social network. Others are asking tough questions.
Unilever, which owns brands including Dove, Lipton, and Ben & Jerry's, issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.
"We cannot continue to prop up a digital supply chain which at times is little better than a swamp in terms of its transparency," said Unilever marketing boss Keith Weed'[1]
[1] http://money.cnn.com/2018/03/23/technology/advertisers-faceb...