Let's not forget that Alteryx sells the data of 123 Million American Households. That data Was Exposed Online https://www.upguard.com/breaches/cloud-leak-alteryx "the data was part of a product - the Alteryx Designer With Data - that sells for around $38,995 per license. In its own marketing for the Experian service, Alteryx notes that the database contains "consumer demographics, life event, direct response, property, and mortgage information for more than 235 million consumers." 'It included an extraordinary range of personal details on residents, including addresses, ethnicity, interests and hobbies, income, right down to what kind of mortgage the house was under and how many children lived at the property. In total, there were 248 different data fields for each household, according to the researcher who uncovered the leak data this week.

Whilst there were no names exposed, Chris Vickery, a cybersecurity researcher from UpGuard, told Forbes it was simple to determine who the data was linked to, either by looking at the details or by crosschecking with previous leaks. He found the data was sitting in an Amazon Web Services storage "bucket," left open to anyone with an account, which are free to obtain." https://www.forbes.com/sites/thomasbrewster/2017/12/19/120m-...