I believe that many organizations are actively working in opposition to Trump using these kinds of psychographic tools, but I'm not really convinced that the upswellings of public sentiment are mostly, or even largely, the result of their efforts. Just reporting factual information about what his administration is doing works fairly well to alienate large parts of the nation which aren't part of his political base, and their opposition seems like a natural consequence of his administration's decision to govern from the far right. I think you should give people some credit for having good-faith opinions of their own.