They're well beyond that. Once upon a time, there was no "news feed." Then they made one, and people were not happy, but at least it was strictly chronological. Then they made it subject to an opaque and ever-changing "news feed algorithm," which makes it possible to control what you see. Those creepy studies a few years ago about emotional manipulation weren't an accident. Facebook is in the Skinner Box business now.
They're well beyond that. Once upon a time, there was no "news feed." Then they made one, and people were not happy, but at least it was strictly chronological. Then they made it subject to an opaque and ever-changing "news feed algorithm," which makes it possible to control what you see. Those creepy studies a few years ago about emotional manipulation weren't an accident. Facebook is in the Skinner Box business now.