Why does the blog post exist? To expose oddities? In which case, where are the insights that the title implies it contains? "Insights" imply that they have some insight into the questions, not that they have questions.
If we were meant to dig into the PDF for information, why not link to the information directly instead of through an apparently-contentless blog post? What, if any, is the value of the linked blog post, except as a 3rd-party link to the PDF?