With a slowing upgrade cycle for iPhone, I predict that the phone hardware, cell connection, Music & iCloud subscription will be sold as a bundle in the not too distant future. The hardware has started to go that way with iPhone Upgrade Program and Apple's push for e-sim. Also, Telstra (Australian telco) is including Apple Music with its iPhone plans - I assume thats becoming common place in the US too?

Such packaging for luxury products and services becomes necessary when they become commoditised.