Jumping to the conclusion based on pure conjecture ?
See their launch video: https://www.youtube.com/watch?v=LeFxjRMv5U8 where they specifically mention how quiet it is (and the noise profile in the video indeed seems not annoying at all).
Sound in videos is rarely recorded on location. What you hear when you're watching probably bares no relation to the real world at all. Also, it may be fine when there's one of them. When there's 50 coming and going from a popular tourist spot it'd be a very different story.
Being within ~10x the noise of a car is pretty quiet, considering they'll be up in the air most of the time. Unless the video is really misleading about noise, this won't be an insane nuisance.
It's definitely going to be noisier than a car because of the propeller noise. Small aircraft don't generally have mufflers on their engines, so a gasoline powered aircraft will have both propeller noise and engine noise that are greater than that of a modern automobile (imagine your car without a muffler or even much of an exhaust pipe - no, not you Tesla owners).
Yes ... my point was that it was going to be quieter than a gasoline powered airplane and noisier than a car. As an aside, I suspect the "buzzing" noise made by the propellers was attenuated in the video post production.
When flying horizontally, I can imagine it is quite quiet.
While taking off and landing, I expect it to be very noisy and cause a lot of wind.
With work, the landing and takeoff could be very fast - maybe just a couple of seconds until it starts to get up to speed and can use the quiet wings rather than noisy tiny propellers.
See their launch video: https://www.youtube.com/watch?v=LeFxjRMv5U8 where they specifically mention how quiet it is (and the noise profile in the video indeed seems not annoying at all).