This has to have been the greatest marketing ploy of all time.
They created an engagement ring tradition so strong & embedded people assume that it's traditional... Out of thin air. They were able to create a "suggested price" of 3 months salary! Can you think of anything else like that? They got Marilyn Monroe to sing their jingle, one of the most iconic pop songs ever. They were able to label all competition as "fake," or fraud. Truly amazing.
They created an engagement ring tradition so strong & embedded people assume that it's traditional... Out of thin air. They were able to create a "suggested price" of 3 months salary! Can you think of anything else like that? They got Marilyn Monroe to sing their jingle, one of the most iconic pop songs ever. They were able to label all competition as "fake," or fraud. Truly amazing.