In the USA, people don’t primarily buy diamonds for their looks or physical properties, but as a signal to a significant other that they are willing to invest in a relationship.
⇒ If there is a large price correction, something else will replace diamonds (what that something will be is anybody’s guess)
De Beers knows that, but wants to stay in the game, so they market “made by nature” as a pre of ‘real’ diamonds.
If the actual marriage itself wasn't enough of a commitment, I don't know what the stone says! My wife's engagement ring is a sapphire, and I later realized that her mother and grandmother also had sapphire rings. My wedding ring is $20 from Amazon. Good riddance, diamond jewelry industry!
⇒ If there is a large price correction, something else will replace diamonds (what that something will be is anybody’s guess)
De Beers knows that, but wants to stay in the game, so they market “made by nature” as a pre of ‘real’ diamonds.