> They could go the granola from the earth natural route but unlike organic farming, which evokes images of the stoic farmer, their image is of conflict diamonds and exploited children in dangerous mines.
I wonder whether they could go a fair trade route, focus only on communities which could be improved, and give them a small slice (which would make an enormous difference). It would require a change in approach, not just a marketing whitewash.
They're called conflict or blood diamonds for a reason. The controlling interests in the regions of Africa where most diamonds come from employ slave, child, and forced labor in mines.
If you want a fair trade diamond you need one that's certified to have come from somewhere like Canada.
I wonder whether they could go a fair trade route, focus only on communities which could be improved, and give them a small slice (which would make an enormous difference). It would require a change in approach, not just a marketing whitewash.