It's part of a subtle marketing machine. It starts with the interview process
Did you realize that Google is the single company in which people are actually bragging about interviewing there? (even if the outcome was negative)
They also select a specific type of engineers that are influenceable enough to be convinced that everyone at Google are the absolute best. Those same engineers are then writing those type of Blog posts in which they pound the message over and over about being the best. It's a win-win. Good for their own ego, and good for the company as side marketing.
Now, I'm not saying that they are below average, but in the valley, I don't think Google has any more talents than other companies that don't make such a big deal about being the best
Thats coz, You sign a waiver as part of your "1 week intensive keeping secrets bootcamp + orientation" that Thou shalt not blog about anything while you are employed at Apple. That means anything. Infact there is a very stringent policy on what is acceptable and not kosher when it comes to posting on social media. Thats why you dont see anything from Apple employees. Not that they didnt buy in to the Steve Jobs Think Different, Your work is so much more important than yourself Koolaid. Its just that posting anything without approvals can be a career limiting move. Source- Have a couple of friends working on Hardware side and one working Frameworks test group.
Did you realize that Google is the single company in which people are actually bragging about interviewing there? (even if the outcome was negative)
They also select a specific type of engineers that are influenceable enough to be convinced that everyone at Google are the absolute best. Those same engineers are then writing those type of Blog posts in which they pound the message over and over about being the best. It's a win-win. Good for their own ego, and good for the company as side marketing.
Now, I'm not saying that they are below average, but in the valley, I don't think Google has any more talents than other companies that don't make such a big deal about being the best